Data Protection Policy

Data Protection

This Data Protection Policy refers to the nature, scope and purpose of personal data processing (hereinafter referred to as "data") relating to our websites, features and content thereof, as well as the external presence such as our social media profiles (collectively referred to as "online offer"). With regard to the terminology used, e.g. "processing" and "controller", we refer to the definitions stimulated in Article 4 of the General Data Protection Regulation (GDPR).

Collection, Processing & Use of Personal Data

Types of Processed Data:

  • Personal data (e.g. name, address).
  • Contact data (e.g. email address, telephone number).
  • Content data (e.g. text input, images, videos).
  • Usage data (e.g. websites visited, interest in content, access time).
  • Meta and communications data (e.g. device information, IP addresses)

Categories of Data Subjects

  • Visitors and users of the online offer (hereinafter referred to as "user").
  • Customers utilising our website (hereinafter referred to as "user").

Processing Purposes

  • Provision of the online offer, its functions and content.
  • Processing of all orders including the related physical processes, in particular, that of package dispatch and in respect to the possible reverse transaction in case of warranty.
  • Responding to contact requests and communication with users.
  • Security measures
  • Audience measurement/marketing


"Personal data" means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

"Pseudonymisation" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

In accordance with Article 13 of the GDPR, we provide information in regard to the legal basis of our data processing. Provided the legal basis in the data protection statement is mentioned, the following applies: The legal basis for obtaining consent is Article 6 paragraph letter 1 and Article 7 of the GDPR, the legal basis for the processing for the fulfilment of our services and the execution of contractual measures as well as the answer to inquiries is Article 6 paragraph 1 letter b of the GDPR, the legal basis for the processing in order to fulfil our legal obligations is article 6 (1) letter c of the GDPR, and the legal basis for the processing in order to safeguard our legitimate interests is Article 6 (1) letter. f of the GDPR. Processing is necessary in order to protect the vital interests of the data subject or of another natural person as stated in Article 6 paragraph 1 letter d of the GDPR.

Rights of the Data Subject

The user shall have the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the controller shall provide a copy of the personal data undergoing processing as in accordance with Article 15 of the GDPR.

The user shall have the right to obtain from the controller without undue delay the rectification of inaccurate personal data or incomplete personal data concerning him or her in accordance with Article 16 of the GDPR.

The user shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay in accordance with Article 17. The user shall have the right to obtain from the controller restriction of processing of personal data in accordance with Article 18 of the GDPR.

The user shall have the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided in accordance with Article 20 of the GDPR.

The user shall have the right to lodge a complaint with a supervisory authority in accordance with Article 77 of the GDPR.

Data Usage for Advertising Purposes

Your personal data is used to improve your shopping experience and shape it to suit your requirements. The information used to achieve this is the data already available to us, e.g. via your internet connection, the chosen end device, the operating system, the date, the time at which our website was visited or the pages accessed as well as information that was provided to us by you. You may object to the use of your personal data for advertising purposes at any time. A notification via email, letter or fax would suffice. You can find our contact details here.


The following information is intended to inform you about the content of our newsletter, the subscription, shipping and statistical evaluation procedures, as well as your right of opting out. By subscribing to our newsletter, you agree to receive it and to the described procedures.

We send newsletters, emails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or legal permission. Insofar as the content of the newsletter is concretely described as part of a subscription, it is relative for the consent of the users. Otherwise, our newsletters only contain information concerning our products and the relevant information thereof (e.g. safety instruction), special offers, promotions and information about our company.

Double opt-in and logging: Subscribing to our newsletter is part of a so-called double opt-in procedure. This means that you will receive an email after subscribing requesting you to confirm your subscription. This confirmation is necessary so that nobody can subscribe with an email address that is not their own. Subscription to the newsletter will be logged as proof of the subscription process in accordance with legal requirements. This includes the storage of the subscription and confirmation time as well as the IP address. Similarly, changes to your data stored with the emailing service provider will be logged.

Subscription details: To subscribe to the newsletter, all you have to do is enter your email address. Optionally, we ask that you provide your first and last name. These are only used to personalize the newsletter.

The dispatch of the newsletter and the associated performance measurement are based on a consent of the recipients according to Article 6 paragraph 1 letter a, Art. 7 GDPR in conjunction with section107 paragraph 2 of the Telecommunications Act, or if consent is not required, based on our legitimate interests in direct marketing according to Article 6 paragraph 1 letter f GDPR in conjunction with section 107 (2) and the like 3 of the Telecommunications Act.

The logging of the registration process is based on our legitimate interests in accordance with Article 6 paragraph 1 letter f of the GDPR. Our interest lies in the use of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and also allows us to prove our consent.


The user can terminate the receipt of our newsletter at any time, i.e. revoke your consent. The newsletter cancellation link can be found at the bottom of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before deletion thereof to provide prior consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of a consent is confirmed.

Email Marketing Service

The newsletter is distributed via the email service company, Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, United States. The service provider operates a data centre in Germany, which is used for dispatching emails. The privacy policy of the email service provider can be viewed here: The email service provider is based on our legitimate interests in accordance to Article 6 paragraph 1 letter f of the GDPR and a contract processing agreement according to Article 28 paragraph 3 section 1 of the GDPR.

The claim is limited to the Amazon AWS product "Simple Email Service". Consequently, only the actual dispatch of the newsletter is part of data processing. On the part of Amazon AWS, there is no structured archiving of personal data.


Our website utilises the service of Taboola Inc. (28 West 23rd St. 5th fl., New York, NY 10010, ). Taboola is a discovery content platform that delivers personalised recommendation to the user. The user profile does not allow any conclusions to be made upon your person. 

Further information about deactivating Taboola cookies can be found here: (Opt-ou information can be found under "Site Visitor Choices"). 


Cookies are small text files that are stored on a user's computers. Different types of information can be stored within the text files. A cookie is primarily used to store information about a user (i.e. the device on which the cookie is stored) during or after their visit on a website. Session cookies are cookies that are deleted after a user leaves a website and closes the browser. In the case of session cookies, the contents of a shopping cart in an online shop or a login status are saved. Persistent cookies remain stored even after the browser has been closed. Thus, a login status, for instance, will be saved if the user visits the website after several days. Likewise, user interests can be stored which as used for range measurement or marketing purposes. A third-party cookie refers to cookies that are offered by providers that do not manage the website that is being visited. Cookies offered by the person that manages the website are called first-party cookies.

We can use session or persistent cookies and clarify these in the context of our privacy policy.

The user is requested to disable the settings in their browser if they do not want any cookies stored, Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of the website being visited.

A general contradiction explaining the use of cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website or the EU site Furthermore, the storage of cookie can be switched off in the browser settings. Please note that, once the settings have been changed, not all the features available on this website may be used.

Google Analytics with "Anonymize IP" Extention

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economical operation of our online offering pursuant to Art. 6 (1), letter f. GDPR), we use Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookies regarding the use of the online offering by the user is generally transmitted to a Google server in the USA where it is stored.

Google is certified under the Privacy Shield agreement and thereby guarantees compliance with European data protection law (

Google uses this information on our behalf in order to evaluate the use of our online offering by the users, compile reports about the activities within this online offering and provide us with additional services related to the use of this online offering and the internet. In doing so, pseudonymised usage profiles for the users may be prepared from the processed data.

We only use Google Analytics with activated IP anonymisation. This means that the IP address of users within member states of the European Union or other states in the European Economic Area is shortened by Google. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

The IP address transferred by the user’s browser is not combined with other data by Google. Users can prevent the storage of cookies by configuring the settings of their browser software accordingly. Furthermore, users can prevent the capture of data generated by the cookie and related to their use of the online offering by Google as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link:

Further information about the use of data by Google, settings and rights to object is available in the Google data privacy statement ( and the settings for the display of advertisements by Google (

The personal data of users are erased or anonymised after 14 months.

Google Universal Analytics

We use Google Analytics in the "Universal Analytics" version. "Universal Analytics" is a Google Analytics process that prepares the user analysis on the basis of a pseudonymised user ID and thereby creates a pseudonymised user profile with information from the use of various devices (known as cross-device tracking).

Formation of Target Groups with Google Analytics

We use Google Analytics in order to display the advertisements placed within advertising services of Google and its partners only to those users who have shown an interest in our online offering, or who exhibit certain characteristics (e.g. interest in certain topics or products determined based on the websites that are visited), which we transmit to Google (known as Remarketing Audiences or Google Analytics Audiences). With the help of Remarketing Audiences, we also want to ensure that our advertisements correspond to the potential interests of users.

Google Remarketing & Conversion Measurements

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the scope of Article 6 (1) letter f of the GDPR, USA, ("Google").

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (

We use Google's online marketing tool, AdWords, to place ads on the Google advertising network (e.. in search results, in videos, on websites, etc.). This allows us to display ads for and within the scope of our website and online offer in order to only present ads to users that potentially match their interests. For instance, if a user is being presented with products that he/she has shown interest in on a different website, it is referred to as "remarketing". When our or other websites are being accessed, whereby the Google advertising network is active, Google will immediately execute a Google code and so-called (re)marketing tags (invisible graphics or code also referred to as "web beacons") are incorporated into the website. With the help of these tags an individual cookie, i.e. a small text file, is saved on the user's device. Comparable technologies can also be used instead of cookies. The file records which websites the user has visited, or which content the user is interested in as well as technical information about the browser and operating system, referring websites, visiting times and other information regarding the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information obtained is used by Google to generate conversion statistics on our behalf. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. We do not receive any information that personally identifies users.

The user data is processed within the Google advertising networking using a pseudonym. This means that Google does not store or process the user's name or email address but rather the relevant, cookie-related data within pseudonymous user profiles. Thus, the ads are not displayed to a specific, identifiable person but rather to the owner of the cookie and not their personal identity. This does not apply if the user has explicitly allowed Google to process the data by other means. The user information collected is transmitted to Google and stored on Google servers in the United States.

For more information about Google's data usage, settings and possibilities of revocation, please read Google's Private Policy ( as well as the settings regarding the display of ads via Google (

Facebook Pixel, Custom Audiences and Facebook Conversion

Based on our legitimate interests in the analysis, optimisation and economical operation of our online offering and for these purposes, our online offering uses what is called the "Facebook pixel" of the social network Facebook operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield agreement and thereby guarantees compliance with European data protection law (

The Facebook pixel allows Facebook to identify the visitors to our online offering as a target group for this display of advertisements (known as Facebook ads). Accordingly we use the Facebook pixel in order to display the Facebook ads placed by us only to those Facebook users who have shown an interest in our online offering, or who exhibit certain characteristics (e.g. interest in certain topics or products determined based on the websites that are visited), which we transmit to Facebook (known as Custom Audiences). We also use the Facebook pixel to ensure that our Facebook ads correspond to the potential interests of users and are not perceived as bothersome. With the help of the Facebook pixel, we are also able to understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were forwarded to our website after clicking a Facebook advertisement (known as conversion).

Facebook processes the data according to Facebook’s data usage guideline. Corresponding general information about the display of Facebook ads in Facebook’s data usage guideline: Specific information and details about the Facebook pixel and its functionality is available in the Facebook help section:

You can object to the recording of data by the Facebook pixel and their use for the display of Facebook ads. To choose what types of advertisements are displayed to you on Facebook, you can call up the page set up by Facebook and follow the instructions for configuring usage-based advertising settings: The settings are platform-independent, meaning they apply to all devices including desktop computers and mobile devices.

You can also object to the use of cookies for the purpose of measuring coverage and for promotional purposes on the deactivation page of the network advertising initiative ( and on the US website ( or the European website (


Our website uses the services of intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich. Anonymised data is captured and aggregated for the design and optimisation of this website and user profiles are created from the data using pseudonyms. intelliAD tracking stores cookies offline. Anonymized usage data and profiles can be used by the website operator as well as other intelliAd customers for the identification of user interests without any conclusion as to your identity as a website visitor. You have the right to object to the data storage of your (anonymized) data for future use by selecting the intelliAd opt-out function.

Product & Order Reviews

Once you have received the ordered merchandise you have the option of reviewing the goods received as well as the order process. We have partnered up with Echte Bewertungen (Net Reviews) to provide this feature. 

The reviewing process is voluntary and all reviews are published on our website. The reviews are marked with your first name and the first letter of your surname. In this case, however, the data volume that is transmitted is limited to the minimum that is required. 

Further information about the company Echte Bewertungen can be found here:


We work with Webgains, an affiliate marketing network. Webgains uses so-called tracking cookies which recognise if the user was referred to an advertiser by a publisher. These cookies contain no personally identifiable information.

For further information, can be found here.

Consent to data processing upon a job application at niceshops GmbH

1. Consent

By applying for or registering with niceshops GmbH, you consent to the processing of your personal data in connection with a job application. Your data is stored and processed on BambooHR partner software system.

2. Data protection and data confidentiality

Data protection is important to us. niceshops GmbH has taken the necessary organisational and technical measures to ensure the confidentiality of your application.

3. Use of your personal data

During the application process, the contact details such as postal address, e-mail address and telephone numbers are stored in the applicant's database, along with their title, surname and first name. In addition, application documents such as the cover letter, curriculum vitae, vocational training certificates, theoretical and work certificates are captured and saved.

The data will be stored, evaluated, processed or transferred internally only as part of your application process. The data is accessible to employees of the niceshops GmbH Human Resources Department and to those responsible for the selection of new niceshops GmbH staff only. Your data will not be transmitted to companies or persons outside niceshops GmbH, nor used for other purposes.

4. Right of Access to Personal Data

Upon request, we would be happy to provide you with information about the personal data saved. Please contact our Human Resources Department ( for more information.

5. Storage and Deletion of Data

Your data will be kept for the duration of the application process, during the corresponding legal retention period. If you are employed by niceshops GmbH, your personal data or excerpt thereof will be added to your personal file.

If you have applied but we unable to offer you an appropriate position, we reserve the right to reserve your application. You will be notified if this is the case. If you do not agree or are no longer interested, you have the option of having your data deleted by the Human Resources Department at any time.

Contact Details

For questions concerning the collection, processing or use of your personal data, for information, rectification, blocking or deletion of data as well as the revocation of consent, please contact:

Banner Ads

When the user visits, we used data collected to display banner ads. This refers to web banners that are served by ad networks. 

The banner ads display products that the user has previously seen on our website or products that are similar to those seen (retargeting). We only use anonymous data in this case. The user's name or email address is not stored by cookies. 

Our Partner: 
Criteo CIL, 32 Rue Blanche, 75009 Paris, France.
Criteo generates an individual code ("hash") with the email address used to create a customer account on our website in order to identify users across all devices. Information about their data protection policy can be found here:
Information on our to deactivate this service can also be found here. 

Use of YouTube Plugins

Our website embeds videos from the YouTube portal a company of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). When viewing a YouTube video that is embedded in our website, a connection is established between the YouTube and Google servers. The connection is used to communicate to these servers which of our website pages you have visited. If you are logged into your YouTube account, YouTube assigns this information to your personal user account. The purpose and scope of the data collection and the further processing and use of the data by Google or YouTube, as well as your rights and settings for the protection of your privacy, can be viewed in Google's privacy policy: . If you do not wish Google or YouTube to assign the data collected through our website directly to your profile with another Google services, you can prevent Google Plugins by uploading add-ons for your browser, such as the script blocker "NoScript" (

Web Tracking Tools

In the context of retargeting and banner advertisements, we use third-party services. This is usually done using cookies or pixels. Thus, promotional offers will be more useful and interesting for you.

Use of Facebook Social Plugins

This website uses Facebook (operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ) social plugins. The plugins are marked with a Facebook logo, the "Facebook Social Plugin" add on or "Facebook Social Plugin". An overview of the Facebook plugins and how they appear can be found here:

When you visit one of our pages that displays such a plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.

By integrating plugins, Facebook is given the information that your browser has accessed, the corresponding page of our website, even if you do not have a Facebook account or are not logged into your Facebook account. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the United States and stored there.

If you are logged into Facebook, Facebook can directly associate our website visit with your Facebook account. If you interact with the plugins, for example, press the "Like" button or write a comment, the corresponding information is also sent directly to a Facebook server and stored there. The information is published on Facebook and displayed to your Facebook friends.

Facebook can use this information for the purpose of advertising, market research and the design of Facebook pages. Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements shown on Facebook, to inform other Facebook users of your activities on our website and to provide further services associated with the use of Facebook.

If you do not want Facebook to assign the data collected through our website to your Facebook account, you must log out of Facebook before you visit our website.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and settings for the protection of your privacy, please refer to Facebook's Privacy Policy of Facebook:

Data Security

Your payment data will be encrypted during the order process. We secure our website and other systems by means of technical and organisational measures against the loss, destruction, access, modification and dissemination of your data by unauthorized persons. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share the computer with others.

We store the wording of a contract, sending you the order data and our Terms and Conditions via email. You can also read up on our Terms and Conditions here . All previous order can be viewed within your customer account.